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Does that $400k really matter?

$400,000 is a lot of money, right? That’s about a tenth of what it costs to make a Broadway show according to this article from The New York Times. We can all agree that it’s a hefty sum of money, but does it really matter now? The Audience, starring Helen Mirren, is hitting up Broadway next season. Actually it’s taking over Broadway… well the Schoenfeld Theatre, at least. The article discuss the difficulty of moving It’s Only a Play to the Jacob’s next door and how much it would cost the producers. It wonders if they should have just taken the Jacobs and the $400k.

The Schoenfeld Theatre on Broadway

Here’re my thoughts: If The Audience wasn’t already going to do well, they (as well as It’s Only a Play) probably just raked in a few hundred thousand on ticket sales from the article alone. I can honestly say that I wasn’t invested in either, and I didn’t know about one at all. Now that I’ve read the article, I’m wondering what all the hullabaloo is about. Why is this theatre important? Why are they choosing to have the producers for It’s Only a Play pay $800k to move instead of accepting $400k for a different – same sized- theatre?

We could argue that it’s the interior, which does does affect the experience. Or we could look at the overall picture on the affect that PR has on the theatre world. How many families saw this article and decided they would see it? How many people are going to want to see It’s Only a Play in its original theatre? So yeah, maybe it’s a lot of money, but it’ll probably be made back and the awareness has increased. Isn’t that what we’re fighting for?


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